Dorada sees red – no bull

Dorada goldNews of earth shattering proportions has reached me at Kirby Towers. Dorada are to re-style their bottled beers as from this Sunday. The Compania Cervecera Canarias, a subsidary of the SAB Miller group, are spending 350,000 euros on updating the bottles and the promotional back up.

The blue foil and top of the Dorada Sin (alcohol free) will stay the same, the green Dorada Pilsen will now be decorated in red and will simply be called Dorada, and the Dorada Especial will be clothed in black.

For those who don’t partake, the Pilsen is 4. 8 % strength, slightly sweet and smooth, the Especial (yes please) Â is stronger at 5.5% and the morning after, is one of the finest laxatives known to man.

Last year the CCC produced 54 million litres of Dorada, and large quantities of it flowed down the gullets of the Armada Sur. Cheers