Take a great cause like the fight against breast cancer, add an army of dedicated followers, and unleash it on the streets of south Tenerife. That´s what happens when the annual Walk For Life (Carrera Por La Vida) links Arona and Adeje, the 2018 vintage was sweeter than ever and attracted a record 5,000 walkers that raised a staggering 35,500 euros.

This years start point was the Golden Mile near Los Cristianos, it was buzzing even an hour before the set off time. Pink is always the colour of choice, and it burst forth in t-shirts, hats, beards, wigs, and make up. As breast cancer touches so many lives, the walk always attracts a wide cross section of nationalities, ages, and even pets are called into service. Many new comers are surprised at what a joyous event it is, hope is the big theme, early diagnosis and medical advances ensure that breast cancer doesn´t have to be a death sentence. Those who have lost loved ones walk as a tribute to those who didn´t survive, and also as a defiant assertion that cancer will be tamed.

Just entering the gathering point is uplifting, so many friends, so much caring, and so much love. Music helps to pump up the walkers, the stage featured Tenerife singer Agoney, and dance teams to lead a grand bop to loosen up those leg muscles. Canarian drum groups laid down the beat as the pink procession weaved its way through to Playa de Las Americas past the bars and restaurants. Looking back it was difficult to see where the pink ribbon ended, holiday makers were caught up in the spectacle and donated to the growing funds. Organiser Brigitte Gypen led from the front with the mayors of Arona and Adeje also in the vanguard.

It took just over an hour to reach the finish point at Plaza Salytien and even then it was a long time before the rear guard caught up with the early arrivals. More music, bananas, water, and snacks, provided by sponsors helped to replenish the batteries of the eager army. It´s hard to think of any movement that has made such a big impact on the south of Tenerife, and it looks set to keep growing each year. In terms of raising awareness, it can´t be ignored, in terms of raising funds, it can´t be beaten, and in terms of offering help and hope, it can´t be equalled. Big thanks to everyone who played their part – see you next year.